Based on the structural characteristics and production requirements of engine hood hinge mounting plate, it was determined that a multi-station progressive die was used for production, and the parts were numerically analyzed by simulation software Autoform. Then, according to the simulation results, the frame-type straight-to-row layout design was determined, and the material utilization rate could reach 69.47%. Furthermore, the problems of middle sagging of strip and the uneven feeding were solved by the combined lifting mechanism of “lifting plate+lifting bracket+nitrogen spring”, and the blanking accuracy was improved. In addition, the problem of large lateral force in die production was solved by the design of die base anti-lateral force structure, and a guiding method combining outer guide pins, inner guide pins and guide blocks was adopted to improve the overall guiding accuracy. The production results indicate that the die works smoothly and the quality of formed parts meets the requirements, demonstrating that the die structure design is reasonable and reliable.